AskDefine | Define goodwill

Dictionary Definition

goodwill

Noun

1 (accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets) [syn: good will]
2 the friendly hope that something will succeed [syn: good will]
3 a disposition to kindness and compassion; benign good will; "the victor's grace in treating the vanquished" [syn: grace, good will]

User Contributed Dictionary

English

Noun

  1. A favorably disposed attitude toward someone or something.
  2. The value of a business entity not directly attributable to its tangible assets and liabilities. This value derives from factors such as consumer loyalty to the brand.
  3. A concept used to refer to the ability of an individual or business to exert influence within a community, club, market or another type of group, without having to resort to the use of an asset (such as money or property), either directly or by the creation of a lien.

Translations

A favorably disposed attitude toward someone or something
  • Finnish: hyväntahtoisuus
  • Greek: καλή θέληση
The value of a business entity not directly attributable to its tangible assets and liabilities
  • Greek: αέρας
A concept used to refer to the ability of an individual or business to exert influence

Extensive Definition

Goodwill may refer to:

See also

  • Good faith, the mental and moral state of honesty
goodwill in Indonesian: Goodwill
goodwill in Japanese: グッドウィル

Synonyms, Antonyms and Related Words

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